Shop Gets New Tool and 50+ New Customers a Month

Case Study Summary

57 New Calls Per Month
650 Calls Per Year
$0 Spent in 2020 on Marketing / Advertising
$0 Planned Spend in 2021 With Same Anticipated Call Volume

What was the new tool?

Most businesses- especially auto repair shops- don't think of a website as a tool. Wrenches, lifts, ratchets, air guns... those are tools.

The reality is, if you're not treating your website like a tool, you're leaving A LOT of money on the table.

You see, most people don't understand how Google works or have even thought about how it works. But, there a are a few tried and true facts that have stood the test of time regarding Google's complicated algorithm. Lots of high quality content featuring the work that business does and where that business is located, coupled with other websites and businesses linking to your site- like an endorsement. So, lots of content and lots of endorsements.

And that's what we did. The results speak for themselves.

The new website was finished in February of 2019. The process of finding endorsements (links) began.

By November of 2019- project complete- new customers were flowing in:

In June of 2020, after weathering the Covid-19 storm, a strong uptick again.

Here's how new people are finding the shop:

Above, you can see what people are searching for, the monthly search volume, and the share of traffic the shop gets from those searches.

Today, over 170 new people are finding his shop every month. About a third of those make an inquiry ~ 57 new calls a month.

The project lasted 6 months in 2019. That customer hasn't spent a dime in 2020 for the calls he's getting nor will he need to for years to come.