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My ClientA certified mechanic who's father ran the business as a well respected shop for the residents of a neighborhood just outside of downtown Dayton, OH. Once my client assumed the operations of the business, he reached out to us with the goal of becoming the repair shop of choice for a lot more people in and around Dayton.
But he needed a new tool. From
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That new tool was a well optimized website.
They had a website a family friend built a few years ago and it was fine for people who were looking specifically for his business to find the hours or a phone number. But that old tool no longer worked for what he needed it for. He needed the website to pull in people who weren't looking for his business but for the services he provided. Just like any tool, to get the most out of it, requires skill and expertise, which is where we came in.
You see, most people don't understand how Google works or have even thought about how it works. But, there a are a few tried and true facts that have stood the test of time regarding Google's complicated algorithm. Lots of high quality content featuring the work that business does and where that business is located, coupled with other websites and businesses linking to your site- like an endorsement. So, lots of content and lots of endorsements.
And that's what we did. The results speak for themselves.
They had a website a family friend built a few years ago and it was fine for people who were looking specifically for his business to find the hours or a phone number. But that old tool no longer worked for what he needed it for. He needed the website to pull in people who weren't looking for his business but for the services he provided. Just like any tool, to get the most out of it, requires skill and expertise, which is where we came in.
You see, most people don't understand how Google works or have even thought about how it works. But, there a are a few tried and true facts that have stood the test of time regarding Google's complicated algorithm. Lots of high quality content featuring the work that business does and where that business is located, coupled with other websites and businesses linking to your site- like an endorsement. So, lots of content and lots of endorsements.
And that's what we did. The results speak for themselves.
The new website was finished in February of 2019. The process of finding endorsements (links) began.
By November of 2019- project complete- new customers were flowing in:
In June of 2020, after weathering the Covid-19 storm, a strong uptick again.
Here's how new people are finding the shop:
