How important is air to humans?
Content to online marketing is like air to humans.
Seem a bit overdramatic? Maybe.
But it's awfully important.
It's going to be hard to overstate (though I may have) the importance of great, well written content in your online marketing efforts. It's the bedrock of your optimization work to improve search results.
What does unique, attention grabbing copy do for your business?
Here's the Cliff Notes version:
First- the obvious- it tells people what you're all about. A short attention grabbing question plays a huge role in how much of the rest of the article is read by your prospective audience.
Second- and just as important- it tells the robots of your favorite search engine what you're all about. The trick about this bit of content writing is being able to tell the humans what you're all about, while at the same time working in the important keywords enough for the robots.
Lastly- the length of the content is important for both the humans and the bots. Go into some detail about what it is you do... give your readers a window into how you do things. For the readers, this provides some value and a greater level of understanding of your business. For the bots- who can tell how long people are on your web page- it's an imporant signal to them if they continue to see readers staying on your page for more than a few seconds. It tells the bots your site is relevant to the keyword they searched for... positively effecting your ranking for that keyword.
So there you have it. Start with an attention grabbing question followed by lengthy, unique, authoritative, well written copy is the foundation to content writing on your website.