So, if you're in the business of trimming trees, in Ohio, in January, ranking well within a search engine like Google or Bing isn't going to help much in those off months....
Being ranked well in a search engine is a generally awesome and profitible position.
However, it's only profitable if people are searching. What happens to the search volume in January for tree trimming in Ohio?
But, your business doesn't have to suffer because of it.
We've used Facebook ads with success in targeting new business in those off months by offering a special of some sort.... in this case, a winter tree care special.
Something to consider to keep the phone ringing in those down months.
It works especially well for larger ticket services as people tend to do a bit of online research prior to purchase.... and Facebook knows all about your search habits. Use that knowledge in your favor!