Search Engine Optimization
Organic Search Service
There is simply no better feeling than seeing your website at the top of the search results. Except for all the phone calls that come in.... that's better. It's like a faucet that can't be turned off. Leads just keep coming and coming.
For those that don't know, SEO, or Search Engine Optimization focuses on improving your website's performance in the organic rankings of a search engine.
The organic rankings are typically below the advertisements at the very top of the page and then again below the map listings. Even though the organic listings are below both the paid ads and the map listings, they get roughly 65% of the clicks. There is an immense amount of credibility built up on those top 3-5 organic results. It's like getting a referral from Google or Bing themselves.
There are a number of factors that go into helping your website bubble up to the top of the organic search results... too many to list all of them here.... so we focus on the critical few.
In order to have absolutely the most effective SEO campaign, your website must be optimized not only for the sake of the search engines, but also for your potential customers... to convert them from potential to paying customers.
FIrst things first, the content and pictures on your site must be original (no copying or even skimming allowed!) and it must be authoritative (showing breadth and depth of your knowledge of your business in your own words). If the content and pictures/ video aren't dialed in, it's really difficult to have an effective SEO campaign. Think of Wikipedia when thinking of vast amounts of authoritative content. They are the leaders when it comes to authoritative content... as it ultimately equates to an increase in trust from the user. People will not believe (or buy) what they do not trust.
Once the on-page content is optimized and ready to go, now we begin working on the lesser-seen, but still important details of what's considered on-page optimization. There are items such as title tags that need thought thru and properly worded to reflect your business. The pictures and videos that are used need to be named in what's called the 'alt tag'. This helps people who are blind understand what your website is showing them. Meta descriptions need to be written to ensure our search result reflects what the webpage is all about.
Now that the authoritative content is written, pictures appropriately tagged, meta descriptions thought thru and filled out, we can begin what's known as off-page optimization.
Off-page optimization is a time consuming, but critical piece to the search engine optimization puzzle. It may be the number one ranking factor. What is off-page optimization? Quite simply the linking of other websites to yours and yours to other websites. It's what makes the internet, the internet.
But, not all links are created equal. If you're operating an auto repair shop and you happen to know the web developer at NAPA, and they link to your site from NAPA's website, that link would be incredibly powerful for your search engine results. Why? Because NAPA has a lot of trust and authority in the auto repair marketplace. Your business would essentially be getting an endorsement from NAPA. It carries a lot more weight than say a blog I just started about fixing cars. I'm not known for fixing cars and have zero trust or authority in the auto repair market. Not to say the link from my brand new blog isn't at all important. Link diversity both in trust and authority is important as it shows businesses of all shapes and sizes endorse your business.
Please contact us today for your free audit showing what can be done to improve the search results for your business and ultimately increase your revenue.