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Want more leads?
If you've not read the study Forbes did about response time to leads, it's worth your time.
https://www.forbes.com/sites/kenkrogue/2012/07/12/the-black-hole-that-executives-dont-know-about Here's the cliff notes version: If you're measuring the time it takes to respond to leads in hours or days instead of seconds, you're wasting serious money. It's the reason we use messenger chat bots and forms that not only email the business owner the new lead, but connects them via phone to their potential customer within seconds of the form being submitted. Responding to leads within seconds amps up your credibility and your customer service. Simply responding quickly tells your potential customer you are the only person they need to get in contact with because you are going to serve the hell out of them. There isn't a good reason not to contact your potential customers within seconds of them showing interest in your product or service. Doing anything else will damage your conversion rate. Try responding lightning fast for a week... you'll be surprised at the results, and quickly developing a new, lucrative habit as well.
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January 2018
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