Why we are Dayton's Best SEO and Web Development company!We've worked with many different businesses both in Dayton and around the US, getting their business on the map (literally) and found in the search engines via our SEO Dayton processes, generating thousands of leads per month.
So, what makes Lead Local so much different than the other highly capable SEO services in Dayton? First, we do more than search engine optimization (SEO). In fact, that's only the start of what we do. What good is a marketing company who can drive potential customers to a website, but can't help them convert to paying customers? That's where we differentiate ourselves. Our Dayton based SEO company prides itself on making it easy for our customers to respond to their customers. We call it Speed to Lead. Whether we're implementing a chatbot to help answer frequently asked questions or developing a form that calls you once it's been submitted to your website, ensuring your customers are responded to immediately is our top priority. Studies have shown, waiting as few as 10 minutes to return a call from a lead will allow it to go cold, never to be heard from again. The #1 way to increase sales today is to simply answer the phone every time it rings. Our SEO agency has a process which we use to ensure we understand exactly what our customers need and it goes like this:
Once the two parties agree to work together, we will begin to execute the digital marketing strategy put together in the proposal. |
Here's an example of a competitive analysis: |
Why SEO? Follow the clicks (and the money)
Below is a breakdown of where people click for local business services.
Where Do the Clicks Go in the Organic Results?
So, roughly 65% of people searching for a business or service end up selecting a link in the organic search results. Of that 65%, where do they click?
Turns out, if you're not in the top 6, you might as well not exist.
Roughly 33% of the search traffic for any keyword goes to the #1 organic spot. That means, the business in that top spot gets the first crack at converting that customer. For reference of what that could mean for your business here are search volumes for a few different types of services around Dayton:
Auto / Car Repair - 500 searches per month in Dayton
Hair Salon - 1,000 searches per month in Dayton
Roofing - 700 searches per month in Dayton
Tree Service - 700 searches per month in Dayton
Handyman - 300 searches per month in Dayton
Car Detailing - 250 searches per month in Dayton
Bathroom Remodel - 200 searches per month in Dayton
Could your business handle more business?
Turns out, if you're not in the top 6, you might as well not exist.
Roughly 33% of the search traffic for any keyword goes to the #1 organic spot. That means, the business in that top spot gets the first crack at converting that customer. For reference of what that could mean for your business here are search volumes for a few different types of services around Dayton:
Auto / Car Repair - 500 searches per month in Dayton
Hair Salon - 1,000 searches per month in Dayton
Roofing - 700 searches per month in Dayton
Tree Service - 700 searches per month in Dayton
Handyman - 300 searches per month in Dayton
Car Detailing - 250 searches per month in Dayton
Bathroom Remodel - 200 searches per month in Dayton
Could your business handle more business?
Lead Local's SEO and Web Design Strategy for Dayton
The foundational aspects of SEO for your Dayton based business are found in two things- content and backlinks.
Content is the bedrock for any internet marketing campaign. The website needs to incredibly detailed and content needs to be relevant, authoritative, unique, and simply high-quality to explain to their potential customers what their business or service is all about. Ideally, it educates them on what to look for during the buying process, educating customers on the product or service they're looking to buy. If you're a mechanic looking for more auto repair customers, you'd explain the difference between what good tires look like vs. bad tires. Or a few reasons why alternators fail and if there's any preventative maintenance that can be done. The site really needs to explain the product or service in great detail along with where the service is performed.
An example of relevant, authoritative, unique, and high-quality content, think of Wikipedia. Wikipedia has become the standard for having an incredible depth of content on almost every subject within the site. That is the standard Lead Local shoots for when creating content.
Going into a bit more detail related to content and what is considered 'On-Page Optimization', title tags need to be appropriately named per the keyword research and all pictures used on the site need to be appropriately named as well. That helps visually impaired people understand what the pictures are on your website.
Once the content and website have been optimized, then we turn our focus on linking your site to other relevant sites in and around Dayton. This process takes time.
Backlinks can be thought of as endorsements. If one site is linking to another site, they're essentially endorsing that business. Unfortunately, it's normally not very easy to get one site to link to another, as that company needs to be sure they believe in what they're endorsing.
Often times, we'll begin to network on behalf of our customers, establishing relationships with the owners of more influential businesses and services in Dayton. In some cases, if we've been able to establish enough rapport, we'll ask to submit a blog post or article on their website, educating their readers about a topic relevant to your business. In return, we'll receive a link from that respected, industry-relevant website. Ding-Ding!! That's a signal to the search engines you have a viable and credible business in your market. That's just one example of how we go about link building to your site.
Content is the bedrock for any internet marketing campaign. The website needs to incredibly detailed and content needs to be relevant, authoritative, unique, and simply high-quality to explain to their potential customers what their business or service is all about. Ideally, it educates them on what to look for during the buying process, educating customers on the product or service they're looking to buy. If you're a mechanic looking for more auto repair customers, you'd explain the difference between what good tires look like vs. bad tires. Or a few reasons why alternators fail and if there's any preventative maintenance that can be done. The site really needs to explain the product or service in great detail along with where the service is performed.
An example of relevant, authoritative, unique, and high-quality content, think of Wikipedia. Wikipedia has become the standard for having an incredible depth of content on almost every subject within the site. That is the standard Lead Local shoots for when creating content.
Going into a bit more detail related to content and what is considered 'On-Page Optimization', title tags need to be appropriately named per the keyword research and all pictures used on the site need to be appropriately named as well. That helps visually impaired people understand what the pictures are on your website.
Once the content and website have been optimized, then we turn our focus on linking your site to other relevant sites in and around Dayton. This process takes time.
Backlinks can be thought of as endorsements. If one site is linking to another site, they're essentially endorsing that business. Unfortunately, it's normally not very easy to get one site to link to another, as that company needs to be sure they believe in what they're endorsing.
Often times, we'll begin to network on behalf of our customers, establishing relationships with the owners of more influential businesses and services in Dayton. In some cases, if we've been able to establish enough rapport, we'll ask to submit a blog post or article on their website, educating their readers about a topic relevant to your business. In return, we'll receive a link from that respected, industry-relevant website. Ding-Ding!! That's a signal to the search engines you have a viable and credible business in your market. That's just one example of how we go about link building to your site.
Dayton SEO Campaign Prices
If you're looking to grow your business and get found when people are searching for the services you provide, please give us a call or fill out the form. Our SEO Dayton Services have been developed and honed to perfection, allowing your business to grow as fast as possible.
We price SEO work by the job since every job is unique. Typically, SEO campaigns last between 6 and 12 months and can range in price from $750 to $1,250 per month. Factors that influence price revolves around market competitiveness (how many businesses in the market) and how much influence and authority do they have (have they also been performing SEO). Exceptions to this pricing model include but are not limited to professional services like engineering, doctors, dentists, lawyers, etc. Those services are typically more expensive as it is typically quite a bit more competitive and more businesses within Dayton have more authority and influence.
Please give us a call or fill out the form, we'll start by providing a free competitive analysis or website audit.
We price SEO work by the job since every job is unique. Typically, SEO campaigns last between 6 and 12 months and can range in price from $750 to $1,250 per month. Factors that influence price revolves around market competitiveness (how many businesses in the market) and how much influence and authority do they have (have they also been performing SEO). Exceptions to this pricing model include but are not limited to professional services like engineering, doctors, dentists, lawyers, etc. Those services are typically more expensive as it is typically quite a bit more competitive and more businesses within Dayton have more authority and influence.
Please give us a call or fill out the form, we'll start by providing a free competitive analysis or website audit.