Speed to Lead
Response time is critical!
The only thing more important than response time is acquiring the lead itself.
Forbes did a study a number of years ago that documented just how many companies would wait DAYS to get back with leads! They correlated successful sales organizations with the speed at which they responded to customers' initial inquires.
If you're measuring the time it takes to respond to your leads in days and not seconds, you're losing business.
That is solely why we incorporate chat bots and forms that call you... the speed to lead is virtually seconds. You're connecting with your customer the instant they're wanting to know more about your business. There is no better time to connect.